It gives me such joy when I’m approached to leverage Goregaon Highway Pulse as a platform for positive impact. Recently, Idobro Impact Solutions connected with me for their superb on-going campaign for Glenmark Foundation – Meri Poushtik Rasoi recipe contest. Knowing how many talented chefs and foodies there are in Goregaon, it was a perfect way to engage the passion with serious purpose.
Over the last few years, GHP has supported in ways big and small, several NGOs by creating awareness about their work, fundraiser, drives and more. Our readers have benefitted by engaging with names like WWH Charitable Foundation and Seva Charitable Trust – who work with the Aarey tribals for self-empowerment. A lot of GHP readers are also volunteering at Angel Xpress Foundation, helping less-privileged kids in their academic honing.
This time round, it’s Glenmark Foundation’s Meri Poushtik Rasoi recipe contest that I’m promoting on GHP.
What is Meri Poushtik Rasoi recipe contest?
Glenmark Foundation’s Meri Poushtik Rasoi recipe contest is a traditional and nutritious recipe contest. It is now in its second year. What began in 2018, this is a very interesting way of boosting awareness on malnutrition in adults and children.
Professional and amateur chefs are invited to share their traditional knowledge of food and nutrition on the Meri Poushtik Rasoi platform. With a focus on nutrition and on healthy food intake, the contest has a two-pronged approach – boosting awareness on malnutrition and finding local and viable solutions, and preserving traditional culinary craft and knowledge.
“We had a fantastic response last year to a pilot Meri Poushtik Rasoi recipe contest held in Maharashtra,” says Karon Shaiva, MD and Chief Impact Office of Idobro Impact Solutions. Idobro is spearheading this contest initiative in support of Glenmark Foundation. This year, participants from 19 Indian states have enrolled – from Assam to Gujarat.
Who can apply for this recipe contest?
This contest is open for enrolment in three categories – experts or professionals; NGOs and other similar organisations working on the problems or solutions for malnutrition; and those from an open category. Professional bloggers, chefs, nutritionists and independent catering professionals can apply in the first category.
15 finalists will be selected from the thousands of entries coming in. They will finally compete at the grand finale on February 23, 2019, in Mumbai.
Winners will receive upto ₹200,000 in cash prizes. One can register and send in recipes to the Meri Poushtik Rasoi recipe contest via this form.
The contest closes on February 7 and finalists will be announced on February 14, 2019.
Association with food exponent Rushina M. Ghildiyal
One of India’s most well-known food exponents, researchers and chefs, Rushina M Ghildiyal is associated in the curation of the contest and selection of winners.
Talking about her involvement with this recipe contest, she says, “The Indian home kitchen is rich in traditional, nutritional knowledge on regional foods, local ingredients, heirloom recipes and food lore. All this is getting lost over time. The Meri Poushtik Rasoi recipe contest by Glenmark Foundation is a platform to draw on and collectively gather knowledge about food that is traditional, nutritious and above all, relevant to local situations. Personally it was gratifying for me because I have always felt that main answers to food and nutrition lie in our culinary traditions”.
Rushina believes that this endeavour will offer a solution to curb malnutrition at a local level both in urban and rural areas, using local and traditional ingredients, methods and knowledge. Her expertise adds valuable dimensions to the Meri Poushtik Rasoi recipe contest. Having amassed about 300 recipes in 2018, Rushina looks at the incoming entries as a knowledge bank of sorts that will eventually become a resource guide for use in the field of malnutrition. This will provide people on ground with tools and knowledge to educate on the need and methods to cook nutritious and locally relevant recipes.
The grand finale of the Meri Poushtik Rasoi recipe contest will be held at Rushina’s famed APB Cook Studio in Mumbai.
Goregaon Highway Pulse encourages you to get going and put down your traditional knowledge from pan to paper! What you know, what you practice and what you consume as healthy foods can yield dividends via common think tank. In that is the resource to fight one of India’s most crucial issues – malnutrition. A healthy body, we know, is the reservoir of all goodness for now and for the future. Glenmark Foundation’s Meri Poushtik Rasoi recipe contest is for that sustainable goodness.