Shopping in Goregaon just got so eclectic! Varam is an all-new Indian décor store in Goregaon east. Upping the quotient on stylish ethnic home furnishings, this is a breath of fresh air in the neighbourhood.
A cozy and chic store nestled in the by-lanes of Goregaon east’s station area, Varam is at once inviting and a treat to the eyes. For anyone with an eye for tasteful Indian ethnic crafts, Varam is a great option. Whether you need to gift a loved one something special or just bring in some unique designs into your own space, here’s hours of pleasant browsing and buying…
What is Varam?
Varam comes from the Sanskrit word, meaning “choicest blessings”. The flagship store in Goregaon captures this essence of a beautiful home. With ever-evolving ever evolving lifestyles, one keeps looking out for elite yet affordable options. Varam gives you truly beautiful soft home furnishings. Think dohars, bedspreads, pillow and cushion covers and rugs that are available in attractive palettes.
The designs are selectively crafted and the themes are well-curated. Essentially showcasing fine Rajasthani block print and screen printing craftsmanship, Varam is a go-to for unique shopping in Goregaon.
Designs and motifs, across the themes showcased at Varam, create an immediate sense of harmony and balance. In the first glance, you can picture a complete space that is ingrained with the calm that only good design can create.
Soft cottons and silks with hand-embroidery bring that calm and peace to your hands, when you touch each product. Varam’s creations are strongly rooted in traditional technique and artisanal quality.
All of Varam’s products are of 100% pure cotton, pre-tested for colour fastness and are shrink resistant. The dyes are azo-free. Importantly, most of the furnishings are made from one single piece of fabric. This is a big marker of quality.
Apart from home furnishings, Varam also offers apparel, organic food products and handcrafted Indian curios.
Who is Varam?
Varam prides in its handpicked community of artisans and designers who thoughtfully conceptualise and execute products. This ranges over hand-knotted carpets in contemporary and traditional Persian designs, hand-quilted quilts and cushions; hand block-printed curtains and home linen.
At the helm of Varam is the soft-spoken and charming Vasudha Jhunjhunwala. She comes from the rich heritage of KP Rugs. This is the house that has draped the floors of many iconic Indian and international homes and establishments. A seasoned aesthete herself, Vasudha has created Varam with much passion. Her eye for detail and craftsmanship is visible in the collections of soft furnishings she has created and showcased in the store. She takes a keen interest in promoting a lifestyle for her clients that is at once contemporary and traditional.
So with the cozy and pro-snuggly weather prevails, if you’re looking to wrap yourself in the softest quilts, head to Varam. The promise of curated and tasteful shopping in Goregaon is enticing, isn’t it?
What’s more – there’s a great rain of discounts at the store until July 8th. Hurry!
Varam: 705/706, D Definity, Rd Number 1, Jay Prakash Nagar, Goregaon East. Locate it here
Mondays closed. Call: 091366 81117